How Contests Can Be A Great Source of New Targeted Leads

Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. And, it’s not like you have to give away a car or something crazy expensive. In fact, often times cheaper giveaways will help increase your conversions even more (perhaps because they think they’ll have a better chance of winning?).

For instance, you can run an ad where you’re advertising a contest for a free drone that you’re selling. Anyone who enters you know is probably a potential prospect, as they’re interested in the drone that you sell. When you do that, you can immediately advertise a special deal you have on them in case they don’t win (and offer to refund if they do) and want to get it right away. The benefit here is that you can get dirt cheap clicks and leads when advertising this way (on places like Facebook), all while building up a very targeted list (we’ve built up some big mailing lists and businesses this way at a fraction of the cost of what our competitors pay for ads).

You can also use contests as a way to build up your testimonials. Offer to enter customers into a contest when they submit any testimonials or feedback about your product. People love contests, which is why it can be a great way to get them to take action.

So consider using contests to get lots of cheap traffic and leads to check out your offers. Or, alternatively, use contests to encourage testimonials or feedback on your products.

For more help getting targeted leads, check out the WebFire tool here Web Fire.

How Giving Away Something of Value Can Help You Monetize Your Back End

Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for.

For example, if you have a corporate cleaning business, you could offer your first clean free, and follow up with your customer to see if they were happy with your service and would like you to continue. This is a great way to get new clients to try your service, as you’re taking all the risk out of it for them and, if you do a great job, chances are they’ll want to keep you on. The principle of reciprocity comes into play here too - you’ve given something of value to them and chances are they’ll feel the urge to do the same back.

A twist on this model is our “free plus shipping & handling” funnels, where we offer something for free on the front-end as long as the customer covers a small s&h fee (usually under $5). As long as they think the value is $20+, they’ll consider this a steal and be inclined to jump on it, even if they normally wouldn’t buy it right then and there. However, a necessity with this model is to make sure that you have a great set of upsells and a good backend to really monetize it. We typically have a continuity offer (like a membership or something along those lines), a low to medium priced offer, and ideally a high-end offer in the upsell path. The real money is made in the upsell path, as it’s hard to make a lot off a free plus s&h offer. As an added bonus with this model, you also get a lot of quality buyer leads (worth far more than non-buyer leads), without often having to pay a lot in advertising costs to acquire them. This allows you to market more offers to them in the future and make even more money off these buyer leads.

Think about something you can give away, that has value, and then look at how you can monetize the back end. Whether it is a sample of your service or a physical product, this works especially well if it something that other people usually charge for.

For more insights on how to create a sales funnel that maximizes your profit potential, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How To Use Social Media Effectively

According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2017. Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe.

The world has progressed to the point where everyone wants everything right at their fingertips. They want what they want constantly and they want what they want NOW. That is the number one rule of social media. If it's used effectively the rewards are great. You want a social media page that

• Is active
• Has a large, engaged, and growing following
• Speaks to a large, relevant audience that translates into business conversions.

Using social media in a way that accomplishes these things can be tricky, but it also can be done.

Consider some of the following guidelines:

1: Headlines Matter:

You may have heard this famous proverb “don’t judge a book by its cover” but let's be honest with ourselves. We are visual creatures who often act on the first thing we see, and authors seem to agree with marketing experts that the cover very much matters. Creating effective social media headlines takes some practice. Headlines should be catchy, attention-grabbing, and the appropriate length depending on your platform.

2: Compelling Visuals:

What we see is more important online than what we hear or read. Visuals play a vital role in all social media campaigns. The use of compelling pictures and video material brings more value and attention to your posts, especially when compared to plain text. Visual posts are becoming more important on every form of social media, but many platforms like Pinterst, Snapchat, and instagram rely on visuals entirely, and their popularity continues to soar.

3: Adapt According To Your Platform

Whether you're working with Facebook, Instagram, Twitter, or any other social media site, each platform is going to come with a set of features. Most sites allow you yo post links, videos, and images along with your engaging text posts. Each platform is different, however. Instagram for instance offers various filters and focuses primarily on posts related to graphics, photos, and other visual posts. The nature of Instagram makes it ideal for sharing art. Twitter on the other hand, while it allows some of these features, is better for shorter blurbs and other text-based posts. Character limits require to you get your information out there short and quick, and as a far more active program you have to post CONSTANTLY to keep up with your following and your competition.

Whatever platform you're using, you'll need to familiarize yourself with the individual social media site and adapt accordingly.

3: Trending and Timely:

Twitter perhaps began this concept, but Facebook and other platforms are adopting the concept of trends and hashtags as well. It's important to follow what's going with these trends, as well as what people are talking about on social media in general. Your posts must be timely, and fall in sync with current trends to remain engaging and capture the attention of your audience. Give them content that's relevant.

You'll have to experiment with your content strategy as far as when to post. Some audiences and topics trend at different times of day depending on the behaviors of their audience. What are their work schedules and daily routines? Try to pinpoint the times that they're most on and post accordingly. This may require some trial and error at first, but as you tweak your posting schedule you'll want to adjust and post mostly during the times that get the most engagement (likes, clicks, comments, shares etc)

Of course most of us aren't available to post on social media 24/7, fortunately you may not have to. Many features like Facebook's auto-scheduling program can make your life much easier as they allow you to schedule your posts in advance.

4: Cast A Net Of Posts:

Using a net can catch more fish for you than using a fishing rod. Its wider and has more reach. The same concept can in some ways be applied to social media. The algorithms of your visibility very much depend on the activity of your page. The more you post the more likely you are to be seen. One or two posts a day is good, but at some point it may not be enough. You want relevant content your audience will appreciate, so don't just spam post, but have your content planned in mass and in advanced. Five or more posts a day may be ideal to start, but you can experiment with the number of posts you plan as you measure engagement.

4: Interact With Users:

Interaction with your users is an important, but neglected step in social media management and influence. First, many pages like Facebook measure your pages response times and rates and will sometimes post them publicly. You want to be as responsive and interactive as possible in your profiles inbox system, and even on your posts.

Users are more likely to engage if they feel connected with your brand on a personal level. Answer questions, respond to criticism, and above all, be friendly and polite. Let your users know there's real people behind your page.

5: Keep The Content Coming

One of the biggest struggles for many businesses and users in social media is consistency. Creating content is more tedious than you would think, but it has to be done all the time. New content every day, fresh and original, is one of the biggest keys to success in social media.

Not everyone has time for content posting and creation, especially in a way that keeps up with the demands. With content constantly rolling out, you need to keep your pages busy. Luckily many automated programs like News Poster make the job a lot easier for those who are willing to invest.

How Offering A Premium Support Service Can Increase Your Profits And Margins

You’ve probably bought electronics before and been offered the purchase an additional warranty. Or maybe you’ve purchased furniture before and been offered a white glove service to deliver and setup your new couch.

These are all examples of premium support services that can have very large profit margins, so even if only a smaller percentage of customers take you up on them, they can add a lot to your bottom line.

Some of these premium support services can be at little to no cost to you. For instance, one business we’ve seen had a warranty offer where you could get free replacement charger cables forever on your phone, if they ever fail, for a small one time extra fee as long as you just cover the small shipping and handling fee. However, these cables have such huge margins anyway that the small S&H fee literally covered the cost of the cables and the shipping. The “warranty” that was sold was essentially 100% pure profit, despite how it would appear to be an awesome deal for the buyers (paying $5 for S&H instead of $29 for a new cable sounds like, and is, a pretty good deal).

You can even sell access to one on one help, a Facebook group page for extra (and faster) help, etc. Some of these offers you can literally put together in a few minutes, yet some people will naturally buy them just because they think they might have a use for it one day.

Another example would be offering faster support, faster shipping, faster service, etc. All of these can have huge margins for little to no extra work!

So brainstorm at least a couple of extra premium support services that you can offer your buyers (like extra warranties, faster support, faster service, etc.) that come with huge margins despite not really increasing your costs much, if at all.

To find out more tweaks that could drastically change and increase your business, check out our business analyzing tool here BizFire's Free Business Analyzer and Growth Tool.

How To Unban Your Banned Facebook Advertising Account

There is nothing more frustrating than going to run a Facebook ad and seeing it disapproved or banned completely. Even worse is when Facebook deactivates your ads account as a whole. People experience this with their business and personal accounts all the time. It can be devastating, especially if you can't get back online. Still, if your account has been banned from running ads, it may not be the end of the world.

New or Reinstated

The First step you will need to take is to figure out what's going on and with which account. If your Facebook business account has been disabled, you may simply be able to create a new one and try to be careful in the future. If your personal Facebook account has been disabled, however, there may be something going that is much more serious. Creating a new personal Facebook account for ads will probably not be possible since Facebook is usually very meticulous about tracing duplicates.

First Things First, Visit The Ads Manager

Before you do anything, you will want to visit your main marketing control center on Facebook, the Facebook Ads manager for business. Once you're in the Facebook Ads Manager, you should see a yellow bar at the top that indicates your account is no longer active. This box should contain a link that you can click. Once you click, it should guide you through a series of instructions and questions that you guide you through the process of reinstating your account.

Alternatively, you can also go all the way up to the support center, which may be hard to spot at first. It should appear in the top-right corner at a "?" logo. A scroll-down menu will pop out. Navigate to the bottom of the screen where it says you need "more help" and contact customer support.

Check Your Email

If for some reason you're not seeing this yellow bar and the Facebook ads manager isn't working for you, check your email. Check both your spam and your inbox folders to see if Facebook contacted you there. This email, too, should contain a link guiding you through the process.

Go Directly To The Source

If neither of the above options are working for you, you can still appeal directly to Facebook, depending on the nature of your concern. If your Facebook ads account was simply restricted, for example, because it was flagged for suspicious activity, you can visit this linkand follow the steps there to contact Facebook directly. Meanwhile, if your account was disabled completely, you can contact them here.

There is a real possibility that Facebook may have been wrong, or we simply made a simple mistake that Facebook may understand. Simply explain your situation politely and diplomatically, and with as much information and detail as possible. If you word your appeal right, you may get your ads account back in business.

Prevention is The Best Medicine

Having your Facebook ads account disabled for any reason can be disastrous, and a downright business nightmare. It may not be the end of the world, but if you can avoid this ordeal, do so at all costs. Prevention is usually key, and you should consider the following points to stay in business and on top of your Facebook ads game:

-Familiarize yourself with all of Facebook's guidelines and Ad policies, any violations could get you cut off the platform completely, and you don't want that!
-Have a legal expert draft your privacy policy, refund policy, terms & conditions, and custom disclaimers. They are required, well-written ones are a plus
-Landing pages, in most cases should include your business name and contact information
-Optimize user experiences. Don't advertise sites full of pop-ups, broken links, or poorly structured text that provides them with a poor experience
-Don't publish ads that are spammy, clickbaitish, or even borderline offensive
-Always make sure all info is 100% accurate and true in all your content
-Once your account is reinstated (if disabled), try to use a different payment method from the old one in order to avoid an accidental penalty from Facebook, and having to go through this again.

Since you're already doing advertising on Facebook, you should definitely check out this free trial of Automated Ads where you can automate your Facebook advertising as though you have a pro ad manager but without the need of paying a fortune!

How to Increase Your Profits by Offering A Range of Different Upsells

Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you head into your local fast food joint: “Would you like fries with that?” Even not so great upsells can add a quick 33% or more to your revenue stream.  Some really good upsells or funnels can even double your initial sales or more! An upsell is a great way to increase the total value of a sale.

For example, if you run a dance school, and each class is $15, you could provide a number of upsells. You could offer 3 different upsells, of varying amounts:
Upsell 1 - 4 week course for $50
Upsell 2 - Gold Membership where for $120 a month you can attend as many classes as you like.
Upsell 3 - Pro dance package for $200 a month, which allows you to attend unlimited classes and receive 2 private classes a month.

A good upsell path, often referred to as a funnel, can make or break a business. One model that we’ve used over the years is to offer a crazy deal on the front-end (a low priced, deeply discounted offer or a free plus shipping and handling offer) while having several upsells ranging from continuity offers to high end offers. The money is made in the upsells – not on the front-end – in this case. We’ve started multiple seven figure businesses this way over the years, and the model is easily repeatable in almost any niche, but it wouldn’t be possible without a great upsell path.

But it’s important to note that you don’t have to build a business around an upsell path like we did (although that certainly can work). Just adding one or two upsells to your existing offer can greatly increase your earnings with minimal effort.

For instance, we helped another business owner once with a new offer that he was about to launch. We encouraged him to add at least one upsell to it, but since he was behind on his launch schedule, he was very hesitant and didn’t feel he had enough time to do so. So we said to just create a simple offer based on something he already sells, shoot a quick video on his iPhone, and throw it up on a page to see what happened.

The quality of his video sucked, he looked like he was on zero sleep (or high…), yet when he launched his new offer, the upsell made quite a few sales! In fact, the upsell actually MADE MORE MONEY than the front-end offer itself. It was responsible for about two-thirds of the total money made. That means that if he didn’t follow our advice, his launch would’ve been a third the size that it was (costing him tens of thousands of dollars just in those few days).

Upsells don’t have to be perfect, but you need to have them!

So consider offering a range of differently priced upsells to your customers to increase the total of each sale. Your upsell could be a complimentary or additional option on the offer your customer is already purchasing. Remember, include at least one upsell!

For more great upsell ideas and strategies to grow your business through improving your sales funnel, check out his awesome tool: BizFire's Free Funnel Maker & Analyzer

Five Marketing Tips To Drastically Improve Your Sales

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business and one that is exaggerated and hyped through artificial marketing. As a result, people tend to spend their hard-earned earnings on very particular products and brands.

In such a highly competitive business environment, businesses face the difficulty of increasing their sales, or even worse, just to maintain a steady sales income. As a result, the capital of such companies starts dwindling within a few years, and it can lead to the catastrophic failure of their business model.

If you want to keep your head above those choppy waters, you need to keep in mind the following five marketing tips.
These tips should be adopted by all businesses to drastically improve their sales:

1. Identify The Market And The Problems.

Not enough can be said of the great importance in choosing an appropriate market for the kind of business you run. After you've established your business, it's important to find out the problems your desired customers are facing in that particular market. Then you need to analyze those market problems in detail. Then you need to figure out exactly how your business solves that problem and sell that solution. Your business should emphasize developing modern, durable, and unique solutions to customers’ issues.

It should go without saying that the products and the services offered by your business must possess the highest of quality. However, offering premium quality is not enough. It absolutely must stand out from the crowd to really make the customer fall in love with your business.

2. Develop A Unique Selling Proposition

Your business must have some unique selling proposition (USP) to make it stand out from your competition. If you keep offering the same services and products as your competitors in the market, your business will have fewer chances of surviving in the fierce business conditions. You should research your competitive businesses and offer more advantages to your customers to keep them hooked to your company’s services.

Moreover, with the launch of different businesses on a daily basis, it has become difficult to establish a loyal customer base. A steady and continuous form of communication with your customers is important to keep your business and new products fresh in their minds. You should take feedback from your customers and adapt your workings and services according to their requirements.

3. Effective Social Media Marketing

As often stated in all marketing strategies, social media has become a an integral part of marketing for any kind of business. It is now considered to be the best tool of advertisement for companies because you can target specific markets, areas, and people via an active social media marketing campaign. Moreover, you can get better advertising for a fraction of the cost compared to other marketing techniques and advertising platforms.

Through social media platforms, you can form good relations with your potential and existing customers and keep them updated about your business and any new products. Social media can also be used to answer any queries of your customers quickly and get good reviews from your customers. Authentic and live comments from other customers will encourage the audience of your social media pages to avail your products or services, leading to drastic improvement in sales.

Other advantages of social media include:

• It provides various channels for your business to sell your products. Many social media pages now provide you with the option of selling directly from your Facebook page to facilitate your social media consumers and increase sales.
• It is extremely cost-efficient to run a social media page and keep customers engaged and updated.
• Customer retention is improved via social media by keeping customers engaged and informed

4. Select An Appropriate Price

Selecting the right price for a product or a service can more difficult than expected for many. However, it is necessary to remember that the price you set should be affordable by your targeted customers. Market and audience research (https://marketingland.com/research-audience-90118) and targeting play a huge role in this case.

You can research your competitors (https://www.intechnic.com/blog/top-ten-tools-to-research-your-competition-on-the-web/) and analyze the reasons behind the prices set by them. Try to set the price with minimum profits during the first few months of the business until it has found its footing in the Market. After you have established a loyal customer base, you can revise the charges appropriately according to market conditions.

5. Customer Retention

Targeting new customers should not be the only focus of the companies as retaining an old customer is also important to establish a loyal customer base and increase the sales quickly. There are many ways to target customer retention, for instance by connecting with your customers on social media or through blogging and email up to dates to keep them informed on updates and special offers. Many companies also retain customers by creating rewards programs that provide your most loyal customers with exclusive deals, and rewards them with special offers and discounts for shopping at your store.

If you want to read more about marketing tips, check out the 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! for a detailed explanation of the marketing strategies.

How to create a better Facebook Ad?

An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in the Facebook ad market is becoming intense. More and more people are realizing the power of this social media giant and hope to utilize the platform to advertise their products and services.

Laser-focused targeting and creativity in Facebook ad creation are some of the essential techniques in creating a great Facebook ad. However, here are some of the other important strategies from which can be adopted to create a better Facebook ad:

Target a specific Audience

The first step in the creation of an ad is to keep in mind the audience for which you are writing the ad. The audience varies from business to business and the primary purpose of your ad.

A tempting thing to do is create a general ad and target millions of people through a single ad. However, this method is like shooting a gun in the air, and probably won't be pretty for your ROI. A better way to attract people is to create a specific Facebook ad in your niche and focus on a smaller number of people that fit your target customer criteria. An ad that's targeted is more likely to engage people because it will be tailored specifically to that audience.

While creating an ad, you must make sure to answer two fundamental questions: "who will be seeing this ad?" and "What is the message of this ad?"

There is no definite number of people that should be targeted through a Facebook ad. The number itself is highly dependent on your type of ad, kind of organization, the type of the audience, and the scale of your customer base. After selecting the target audience, write an ad that speaks directly to the audience. Make sure that the message of the ad resonates with the readers.

Create Multiple Ads and Test Them

Even after spending hours in creating a Facebook ad, it can fall flat. Hence, you should always create different versions of every ad and test them with your target audience to get an idea of which one works the best.

It is essential to follow the formal structure of the Facebook ad, which has three levels – campaign, ad sets, and ads. The process is started by selecting the aim of your ad and naming the campaign. In the ad set level, the target audience is selected, along with the budget and a few other options. Finally, the ad is designed in ads level.

Facebook allows ads published to upload up to six pictures for each ad. Once the ad is posted, these images are automatically rotated by Facebook. It means that Facebook will show all variations of your ad, and the ad, which is resonating the most with the readers, will ultimately be shown more. Thus, creating different versions of an ad and testing them is important to expand your customer base.

Advertise Discounts and Offers

Many people don't even try some new products because they have a fear of wasting their money, which is proved by the psychological concept call loss aversion – people are more fearful of losing things than gaining. To overcome this barrier, you should offer free products, offers like "Buy One Get One Free," discounted products, and free delivery. If you can afford it, you should conduct weekly or monthly free giveaways as well because, in recent times, they have become a vital strategy in cultivating a loyal customer base. These tactics will ensure that the customers are attracted to your ad and more likely to contact you if the offer is enticing for them.

Make sure your ad stands out

There are hundreds of thousands of ads running on Facebook on a daily basis. It has become very difficult to capture the attention of the users. Therefore, it is important to design your ad uniquely and outstandingly to make sure the user clicks on it and not just scroll it down like any other ordinary ad.

The overall design, style, and images used in the ad are very important in captivating the users’ attention. If you use a bright and right image according to the content of your ad, it is more likely to be clicked on by the user.

Use Call-to-Actions (CTA) feature

Along with being an attractive ad, your advertisement should make it easy for people to contact you and your company. Facebook offers a clickable CTA button through which the audience of your ad can call you or message you directly. This feature should be added appropriately in a good ad to facilitate the users in getting in touch with you.

All of these strategies will be useful to you in designing a perfect Facebook ad. Many advertising agencies and professional programs also offer their services in ad designing to make sure your ad stands out on Facebook and attract the target audience. Once you get your ads up and running, choose a Facebook Ad management system like Automated Ads to manage and optimize your ads.

How To Position Your Offer To Increase Sales

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal.

For example, let’s say that you’re selling an SEO service to help websites rank better. If your main offer is a done for you package for $997 where you fix up their site and offer some basic consultations for them too, that can normally seem like a lot of money to some people and can make them hesitate more on if they should buy or not. However, you could offer three options where the “basic” package is for $897 and only includes a report where you identify the issues but don’t fix it for them, the “most popular” package is for $997 and includes identifying and fixing all the issues on top of three free consultation calls, and the “elite” package is for $1,997 and includes everything in the most popular package but also includes unlimited consultation calls for a month.

What this does is that almost everyone thinks that the middle, “most popular” package is the best deal. It’s only a little more than the basic package, but it includes a TON of extra value. Whereas the “elite” package is twice the price but only has some extra consultation calls that most people think they’ll never use. All of a sudden people perceive the $997 option as being cheap and a great deal! The other options aren’t meant to necessarily get sales. They’re simply meant to help make your main offer stand out more.

And by literally writing something like Basic Package, Most Popular, and Elite Package next to the options, you can help them differentiate between them even more and gravitate towards the Most Popular one.

You just have to be crystal clear with them (in bold colors and / or graphics) what the best or most popular options are, and really make it seem like it’d be dumb not to go with the offer you want them to take.

This also has the added benefit of making your “most popular” or “best” option seem cheap when it’s only a bit more than your basic package. If you didn’t have your basic package, they might think that your offer is expensive, but when they see it as being only a tinge more than the basic, their mindset changes from “that’s too expensive!” to “that’s only a bit more than this basic offering here … what a deal!”

So consider offering multiple packages like a Basic, Most Popular, and Elite Package where the value of the Most Popular one seems huge in order to make more people gravitate towards it and see it as a crazy good deal.

For more great marketing and positioning tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to Create Repeat Customers Using Future-Use Coupons

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy.

So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. This is called a “future-use” coupon. It encourages your customers to come back and purchase from you again, and keeps you in their mind. You can even make receiving the coupon dependent on spending a certain amount, to encourage customers to spend more per sale.

For example, if you have tennis shop, you could have an offer where if they spend over $100 today they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, it also gets you an additional $100 sale next time they come in wanting to use their coupon.

So encourage customers to come back to you with “future-use” coupons, where, if they spend a certain amount with you today, they get a percentage or dollar discount next time they make a purchase with you.

Want more great tips on customer retention and turning your clients into repeat purchasers? Check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold.

This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast.

This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch.

In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug or t-shirt as a bonus. Likewise, you can even increase conversions MUCH more on lower priced offerings where you give something away that they perceive to be worth as much or more than what they’re buying. For example, you could sell a newsletter for $19/month and give a free t-shirt away with any new subscriber, and that could in some cases more than double your conversions because they think the value of the shirt is worth more than the $19 they paid (and they’ll often stay for a much longer time, making you a lot more money). We actually included a physical product once as a bonus to a membership offering, which had a perceived value to be more than the first month’s price, and it actually increased our conversions many, many times over to an almost unbelievable amount.

Another example would be if you sold a phone case for $29 and included a free charging cable with that. Since many of those sell for $29 or so themselves, the perceived value of the offer is huge, even though it might only add a dollar or two to your costs (and still give you huge margins).

You can do the same idea for services that you offer. For instance, you could offer a free cell phone clip-on lens with any purchase of a custom web video (justifying it in a way where they could shoot professional looking videos themselves from their phone).

For an offline physical product or service example, you could offer a free towel and sweatband just for trying out a one month gym membership as a trial.

You’d be shocked at how your conversions can jump even for higher priced offerings, and probably more shocked at how much they can help your lower priced offerings.

It’s funny how even a $10 physical freebie can boost sales for a $1,000 product. Likewise, it’s truly amazing to see conversions skyrocket on a lower priced recurring offer by offering something of value that’s perceived to be more than the initial payment (doesn’t mean it has to cost you more, just that the perceived value if they bought it elsewhere would be more).

This marketing trick right here has been responsible for some of our biggest money makers out there, as well as for others that we know. One might say that you could potentially build an entire business off of this tip right here.

So consider adding physical products as bonuses to your offers, as they can tremendously increase conversions for both low and high-priced products and services.

For other great marketing ideas to help you increase your conversions and grow your business, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee.

For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more.

That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee).

Obviously, it’s hard to strike it rich at a few bucks at a time, which is why you want to treat these offers as only an entry point into your sales funnel/offers. You want to offer them additional upsells, other products/services on your backend, and take full advantage of their e-mail address to reach out with additional offers in the future, as everything from that point on could be pure profit for you (at least in terms of no advertising costs).

We’ve started entire businesses around this model. You can really up your profits here, like we did, by not only getting lots of front-end buyers in with an amazing free plus S&H deal, but by then offering several related upsells, including a recurring one with a big bonus worth more than the first payment, which can skyrocket your conversions into your biggest money makers in your funnel. This all sets you up to get great conversions both on your cheap front-end to get a lot of buyers, but also get great conversions on your upsells that make your real money. Never underestimate the power of getting something for free or a big bonus with a smaller purchase.

So consider an impulse buy product with a free plus S&H offer where you don’t lose money after collecting the small S&H charge.  Then upsell additional offers to make the most of your money.

For more help mapping out your upsells and sales funnels, so you can look at how you can increase your business, check out this software that helps you build out your sales funnel. BizFire's Free Funnel Maker & Analyzer

How Outsourcing An Offer That You Sell Can Make More Money For Your Business

There’s only so much time in the day, and although it can be a great idea to add extra services that you sell and fulfill yourself, it’s not always practical. This is why it can be a great idea to look for other services or offers that you can sell yourself but easily outsource to others to do with little to no work on your part.

For instance, you might be a web designer that often gets requests to create and add videos to your clients’ sites, but it might either be very time consuming or nearly impossible for you to create nice looking videos to sell as a service even if you could get hundreds to thousands of dollars per sale for them.

Instead of just passing on that easy money, why not look for others online who already offer those services, reach out to them, markup their prices (or make them more “done for you” to increase the value and prices you can charge) and get permission to use their testimonials, social proof, examples, sales pages, etc. as your own (or that you can modify) to sell to your own clients. This can be a great way of making extra money at huge margins.

For instance, there’s often places online like Fiverr.com, Craigslist.com, Freelancer.com, etc., that have tons of workers for almost anything you can think of. In some cases, you can find workers who can make nice looking videos for $25 to $50 (less in some cases) and you could turn around and sell that service for hundreds to even thousands of dollars.

We’ve done that with a variety of services ranging from social media management to video creation, and it’s easy money without any work or extra hassles on our part. And it’s a win-win, because our prospects really wanted those offers and would’ve likely bought something similar at some point, so why not have them buy from us?

Adding a couple of these services of your own can be super easy, add almost no work to your plate, but make you a fortune almost completely hands free!

So be on the lookout for other services or offers that you can sell that you’re able to outsource to others for pennies on the dollar. This can add some easy money to your sales funnels without adding extra work for you to do.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to market to B2B Lead

One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who needs what your business has to offer. The only thing you should have to do is capture their attention and easily be able to convince them that your products and services supply that need.

The generation of high quality leads is the most important part of business-to-business(B2B) marketing. Solid leads ensure steady growth and income. Some of the most important straategies you can consider are:

Creating and Publishing High-Quality Content Regular

All the techniques and strategies to promote your business and generate more leads boil down to the one thing that is most important in any online presence, the content. It's true to say that content is the king in any regard. You must make sure that the material published on your webpage is high-quality, reliable, and engaging to your users.

High-quality content enhances the reliability and credibility of your business and further plays a huge role in expanding your customer base via better ranking on search engines. Make sure that your website is providing some insightful information to your visitors and is not dull in tone and writing style.

Regular and consistent content publication is also key in keeping customers engaged with your business and any of the latest updates associated with it. An informative, engaging, and entertaining piece of content will grab eyeballs and establish loyalty among customers.

Develop Referral Programs

Research has shown that B2B companies with good referrals programs have a 70% higher conversion rates and good sales as well. A satisfied customer will market your business to others via word of mouth. Referral programs are essential in the success of any business.

There are many ways of creating a good program. You can create referral codes that are easily customized and provide discounts to potential customers. It facilitates the marketing team of a company to determine the source of the majority of your leads and to learn how many of them are converting into loyal customers for your products or services.

Create an Optimized and Engaging Landing Page

The landing page of your business website must be able to captivate the users' attention via proper design and be stylish. You have to set it apart from competitors, so consider viewing their landing pages first.
The page should be optimized according to the SEO standards. Moreover, it's unnecessary to add all of your most generous offers and discounts on the landing page because research suggests that a grand, single offer is far more enticing to potential customers rather than aoverwhelming them numerous offers placed on the same page.

The goal of the business should be made crystal clear on the landing page. Your message about your products, services, and unique selling proposition should be unambiguous. The primary goal of an optimized landing page is to convert the users into leads, rather than conversions. Make the content exciting and engaging for the users and convince them of the importance and quality of your business.

Landing Page Forms

The forms used on a landing page should be clear, concise, and engaging, which makes it easier for potential leads to enter their information. In this way, you can create B2B leads and market your business successfully.

Marketing via Social Media for B2B Lead Generation

Social media has become an essential part of peoples' lives around the world. Such heavy use of social media means your business has a good chance of attracting people from social media platforms like Facebook and Instagram. Company pages on LinkedIn are also perfect for lead generation with professionals and entrepreneurs. Linkedin is an ideal B2B marketing platform. Such professionals often search LinkedIn for products and services as well as employees. Your business standing out on LinkedIn, could be a major key to success.

Marketing through social media is also crucial because businesses can interact with potential customers directly and answer their queries instantly. As a result, users are more likely to take interest in your business, following any new updates about it through social media accounts.

Social media advertising doesn't just work for consumer marketing models. Various platforms on social media, including Facebook, are becoming popular marketing tools for B2B leads.

Ads on these websites reach hundreds of thousands of people, sometimes more. They can be specifically targeted to a group of users based on their gender, age, and interests. As a result, many highly relevent leads can be generated this way.

Pay-Per-Click

Pay-per-click (PPC) is a highly efficient but expensive tool for marketing and lead generation. If your marketing is laser-focused on the target audience of your business, you are likely to generate plenty of leads via PPC. However, modern technology, like different ad blockers, can impede this process because it is also possible that some of your targeted users may not even view the ads if they are blocking them.

Automatated Programs

If you need help marketing your business and B2B lead generation, you might be interested in the Macroleads program for an easy way to generate successful B2B leads marketing. You can automate and streamline the process saving you time while simultaneous increasing the efficiency of your marketing.

How Focusing on the Benefits of Your Offer Can Help Convert Sales

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy.

Your offer will have features (specifications) and benefits (the end result). In your marketing focus on the benefits of your service/product, instead of the features. It’s the benefits that sell your product, not the features. For example, does a person buying an anti-aging cream want to know that it contains the ingredient Q10 or that it visibly reduces wrinkles and makes them look younger? Think about how you can use the benefits your product provides in your marketing - you can still list the features, but link them to the benefit that the feature will give your customer.

For example, if you have a business selling a course teaching guitar lessons, you might have three main features that you could translate into benefits for your students:
Feature 1: Over 50 pages of guitar lessons
Benefit 1: Learn to play the guitar in under 3 hours!
Feature 2: Get training on how songs are made.
Benefit 2: You’ll be able to create your very own songs!
Feature 3: Practice on over a dozen songs with step by step instructions.
Benefit 3: You’ll be able to play over a dozen top songs in no time!
Each time, the emphasis is on what the student is actually getting out of the feature by explaining the end result that they’ll receive from that feature.

It’s amazing the difference changing your sales pitch from focusing on features to focusing on benefits instead can do. We’ve seen pitches go from poor conversions to great conversions just by changing that up.

One big trick that we’ve learned over the years is that you can even start your own side businesses mostly hands free by utilizing this concept! To do this fairly easy trick, all you have to do is look for other offers that seem to have lots of happy customers (testimonials, reviews, case studies, etc.) but don’t do a good job on the sales page of talking about the benefits. Many service providers on places like Fiverr.com and other “services for sale” type sites often do a poor job at this, but you can either create your own service (can also work with products) where you use them to fulfill the work for you but with a better sales page, or you can just reach out to them and ask if you can use their testimonials, case studies, etc. as long as you use them to provide the service that you’ll be selling to your prospects. Many are happy to agree to such a thing, and this allows you to literally be selling something within a day without having to do much of any ongoing work yourself. All you do is make a better pitch and sell it yourself!

So, in your marketing, look at how you can emphasize the benefits that customers receive from your service, as opposed to focusing on the features. You can still list the features, as they are important, especially with certain products, but link them to what the customers will get out of that feature. Why should the customer care about that feature - what end result does it deliver to them?

To find out how other simple tweaks can drastically improve your sales, check out this survey tool that helps analyze your business for areas of improvement BizFire's Free Business Analyzer and Growth Tool.

How to Build a List by Solving People’s Problems

So you’re looking to build a list? This strategy is a great way to build a list of people that are interested in your niche. First, find relevant Facebook groups in your niche, join them, and take the time to see what people are complaining about. What are the common complaints that keep coming up again and again? What product or service could you come up with to provide a solution to these complaints? Once you’ve come up with a solution, sell it or give it away for free to build a list or following.

For example, if you run a wedding planning business, join Facebook groups in that niche and see what the common complaints among brides-to-be are. Perhaps they find that it’s very overwhelming, trying to remember everything to organize and knowing when to do what. You could create a timeline checklist, of what to organize when in the countdown to the big day, and offer it free to build a list of potential clients.

So join Facebook groups within your niche and see what the most common complaints are, then find a solution to these complaints and either sell it or use it to build a list or following by giving it away free.

For help with finding leads and building your list, you can check out a demo of WebFire's tools here and grab a special deal!  Web Fire

Five Super Important Things to Rank Your Site

What is a Ranking in SEO?

Search Engine Optimization (SEO) is meant for the betterment of web pages to help search engines rank them accordingly. In SEO, ranking indicates the position of a website’s page on what's called the search engine results pages (SERPs).
According to Google, the ranking of a website is vital because it helps in showing the relevant search results. It is also essential for the organization of largescale data present on the web and making the information reachable and valuable to people all around the world.

The ranking also makes it easier for Google to catalog the pages based on the optimization and quality of the pages.
The five most important factors in ranking of a website are:

1. Secure Website

The right URL is secure and easily accessible. A secure and accessible URL is probably the most important ranking factor of any website. Google’s bots should be able to access and crawl URLs for the information they need.
In other words, websites that have URLs that Google can visit and review easily, are more likely to rank higher on the SERPs.

To improve the ranking of your website by making it secure, you need to consider the following:
• A well-developed website through a standard website builder.
• Robots.txt file that is used by Google to determine where it can and cannot view the website information.
• A thorough sitemap which gives the details of all of your pages.

2. Page Speed

Page speed is one of the primary SEO ranking factors for many years. Websites that have rapid-loading webpages give an excellent experience to the users. Faster websites are highly preferred by search engines in any ranking system.
Since 2018, Google has taken into account the page speed on mobile devices as well as PCs. Therefore, website developers should consider smart devices and their loading speeds as well.

3. Mobile Responsiveness

Smartphones and other smart devices have become ubiquitous in the last decade. The majority of users on the web use mobile devices to browse websites. Hence, the mobile-friendliness of a website is a major ranking factor today. It has impacted the SERPs a lot because now, only mobile responsive websites are ranked on the first few pages of Google and other search engines.

Google implements a mobile-first index, which means that the results of the searched keywords are drawn from the mobile-optimized pages. Your website must be mobile responsive if you have a desire to see it ranked high on Google.

Some important factors included in website friendliness are:
• A responsive site that can fit and resize according to the device.
• Fonts are large enough to be readable on small screens.
• Different menus and pages can be accessed and navigated easily.
• Ads are placed appropriately and do not hide the content.

4. Content-Length

Some SEO experts do not consider the content length to be an important factor in the ranking of pages. However, it can be observed from the general ranking on Google that websites that have unique, engaging, relevant, and an appropriate word count are ranked higher than the others.

There is no hard and fast rule on the content length. A long piece of writing is appreciated in SEO ranking because it takes time and energy to create a unique and engaging long content.

However, there must be a balance in length. An excessively long and uninteresting piece of writing content will not attract many people to your website, which will adversely impact rankings.

Recent trends in Google rankings have shown that content length should never be ignored, and long-form content is performing better at the top of the SERPs. As a general rule, 1,000 words or more is optimal for most general content.

5. Domain Age and Authority

Data about the top-ranked websites on Google suggests that the old websites are ranked higher than the new websites. The main reason for this is that the old site is usually optimized over a period of a few years. In some cases, the domain name also accounts for the ranking of a website.

Some researches show that domains that match to each other and that are relevant, useful, and highly-optimized enjoy a significant ranking boost. However, your URL must reflect the nature of your business.

Authority is also another factor in SEO ranking. It consists of SEO signals like inbound links, social media impressions, and page authority. All of this requires a great deal of research, time, and experience, but the process can be made simple by automating it all through advanced programs. Highly ranked websites and SERPs are possible and you no longer have to be a digital marketing expert to make it all work. Web Fire is a great way to make this process fast and simple.

How Listening to Your Clients Wants and Needs Can Help You Land More Sales

Business owners often do more talking than listening. When it comes to making sales, often it’s best to do more listening than talking. Instead of overthinking and brainstorming what your prospects might want, why not just ask them? You’d probably be surprised at how easy it can be to sell them what they’re already telling you they most want/need.

For example, if you’re selling a variety of online marketing or web services, instead of trying to force them to buy a particular SEO package to help rank their site, why not ask them what they think their biggest issues are right now with their business? You might find that they really don’t care much about their ranking but might instead be focused on their social media, e-mail list management, or some other service that you could easily do for them.

Once someone tells you what their issues are, ask them what they think that would do for their business if those issues were solved, and then ask them how much more they think they could make with all of those things being fixed and running smoothly. This lets THEM tell YOU the value those services mean to them rather than you trying to convince them of the value that you can bring to the table. The more you talk about yourself or your services instead of just listening to what their needs are, the less likely you are to typically land those sales.

And, as an added bonus, this method works well both for prospects who’ve never bought from you, as well as for existing customers that you could sell other things to.  For instance, you might find that all of your clients of one service are practically begging to buy a different service if only you offered it! And this might be incredibly easy for you to either offer or outsource.

One of our clients once was able to nearly double his net income just by finally asking what his current clients also wanted … and then simply offering them that after years of not selling them anything else! It’s amazing how much money is often left on the table by most businesses out there (even we’re guilty of that from time to time). You also might be surprised at what your customers say that they want, as it might be completely different than what you think they’d want.

So ask your prospects and clients what their needs are and what would help them the most and then provide them with a product/service that fulfills that need. Do more listening than talking to land the most sales.

For more help mapping out your upsells and sales funnels, so you can look at how you can increase your business, check out this software that helps you build out your sales funnel. BizFire's Free Funnel Maker & Analyzer.

Why Does Everyone Lose Money on Facebook Advertising

If you haven't tried Facebook ads already and you know a lot of people who have, you probably don't want to. They're uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you've probably heard plain and simple that Facebook ads don't work. Everyone who tries just loses their money with minimal results. First, let's dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing it's tools properly.

1. They Don't Test Their Audiences

Audience testing is going to be the very first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type, and who you're trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad:

-Demographics-Based on demographic factors like age, gender, job title, level of education, and more.
-Interests-Audiences hobbies, interests, and likes
-Behaviors-Behavior patterns typically followed like purchases, website visits, and using a certain device

When you first begin figuring out your audience type it will be anything but easy. It may involve some guesswork and gouging your competitors. Audience testing is the crucial element for long-term success in targeting.

How to Test Your Audience

To test your audience, you'll need to create several separate ad sets. In each one choose your targeting factors. For the best gauge of success, create at least 8 to 10 different sets, and monitor each one's performance using your ads manager.

Over time as you monitor the performance of each ad, look and see which ones are performing best, based on your goals. Are your target audiences visiting your page, engaging in your posts, or finally making purchases?

Keep the audiences that perform best.

2. They Don't Utilize Lookalikes and Customs

As some of your ads begin to perform, entering the ads manager will reveal that you can actually create custom and lookalike audiences. To do this, simply visit the audiences tab in your Facebook ads manager. From there, you can select from custom or lookalike audiences.

Custom audiences are more or less "warm audiences" who have already performed some action on your page in a set period of time. You can choose to market your ad to people based on many factors, including those who have engaged in your posts, visited your website, or watched a certain length of your videos. This is a great way to put your ad in front of people who are already familiar with your brand.

A lookalike audience varies from a custom audience in that it is essentially a "smart" audience more or less cloned from a custom audience. Your custom audience requires 100 members or more, before you can create a lookalike audience. Creating a lookalike essentially spawns an audience of people who share similar interests, behaviors, and demographics with your custom audience.

In this sense, once you've established a heartbeat for your ads campaigns and desired audience, it becomes that much easier to find people just like them. That means people just as likely to become loyal customers.

3. The Pixel Isn't Working Properly

Facebook Pixel is a tool you can use to track audiences who visit your webpage and then transmit that info to Facebook, allowing them to update your advertising algorithms. Go to your Pixels tab in Events Manager, click Create a Pixel, name your pixel, enter your website url to find easy set up optins and make your choice. Then simply copy and paste the code provided by Facebook into your website. Once you're done, Facebook ads will track, optimize, and constantly work to improve your ad performance.

Pixels will work to track actions taken on your website outside of the Facebook page, like visits and clicks, sign-ups, and purchases. If you haven't already synced up your website, it's an absolute must. If you are already using Facebook pixels, there's always a possibility the code may not be working correctly. If you've noticed your ads haven't improved over time, or are simply not performing at all, it may be time to troubleshoot your Pixel.

What if All of This Was Easy?

Facebook ads CAN work and DO work, but you have to utilize all of the tools that Facebook has to offer, and you have to manage them effectively. Doing this is no easy task, but you don't have to be a marketing expert to achieve some level of success, but it certainly helps. Fortunately, there is plenty of help for the rest of us who are less than master's in the art of the Facebook ad. Programs like Automated Ads streamline the management of mulitple ad sets and vastly improves your chance of success without losing your shirt.

There's a lot that goes into launching a successful Facebook ads campaign, but fortunately for some of us, you don't have to do it alone.

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee.

For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more.

That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee).

Obviously, it’s hard to strike it rich at a few bucks at a time, which is why you want to treat these offers as only an entry point into your sales funnel/offers. You want to offer them additional upsells, other products/services on your backend, and take full advantage of their e-mail address to reach out with additional offers in the future, as everything from that point on could be pure profit for you (at least in terms of no advertising costs).

We’ve started entire businesses around this model. You can really up your profits here, like we did, by not only getting lots of front-end buyers in with an amazing free plus S&H deal, but by then offering several related upsells, including a recurring one with a big bonus worth more than the first payment, which can skyrocket your conversions into your biggest money makers in your funnel. This all sets you up to get great conversions both on your cheap front-end to get a lot of buyers, but also get great conversions on your upsells that make your real money. Never underestimate the power of getting something for free or a big bonus with a smaller purchase.

So consider an impulse buy product with a free plus S&H offer where you don’t lose money after collecting the small S&H charge.  Then upsell additional offers to make the most of your money.

For more help mapping out your upsells and sales funnels, so you can look at how you can increase your business, check out this software that helps you build out your sales funnel. BizFire's Free Funnel Maker & Analyzer

How to Market Your Business

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To ensure the success of your business, it is necessary to make your brand stand out from competitors through effective promotion strategies.

Here are the crucial steps in marketing your new business:

Conduct market research

Market research is a crucial component in establishing a marketing strategy for a new business. It includes collecting data about the market in which you are going to establish your business. The data is thoroughly analyzed to determine the needs and requirements of potential customers, prime locations for the business, and the estimation of the budget and pricing of the products and services.

Moreover, market research can also include sales predictions, monitoring latest market trends, and studying the business models of your competition to make sure you adopt the good strategies and discard the bad practices.

Market research can also include conducting surveys, focus groups, competitive analysis, and other valuable research tools.

Profile your target markets

It is inefficient to target a general audience to promote your products or services. Trying to shoot in the dark this way will consume tons of energy, time, and money. Instead, you should focus on a particular segment of society that you know would be interested in your business.

For example, expensive and luxurious items target the upper class, and so the promotion should be executed in a grandiose way.

Segmentation of the audience can be narrowed by numerous factors:
• Location
• Age, gender, income, profession, and qualification
• General lifestyle of the customers like social class and values.

Promote your unique selling proposition (USP)

The markets have become heavily saturated in different parts of the world with businesses of various kinds. However, every company usually has a vision and an aim behind it, which distinguishes it from its competition. A business must identify its unique selling proposition (USP) and promote it heavily among its expected customers to make sure they buy the products from you and not from your competitors. USP is the reflection of your business uniqueness, knowledge, and special skills.

USP of a business can be developed by keeping in mind the following things:
• What is the aim of your business?
• What is the unique thing about your products or services?
• Why should the customers come to you and not to similar businesses like yours?
• How are your products or services going to benefit the customers?

Develop your business brand

Every business, whether large-scale or small-scale, must have a brand that consists of an attractive logo, stylish design and colors, and a unique tagline that reflects your business and aim. A smartly designed brand will connect your customers immediately.

Select Marketing Platforms

There are many avenues in which you can promote your business. There is a myriad of options available for business marketing like business websites, social media platforms like Facebook, Twitter, blogging, flyers, posters, online giveaways, paid media advertisements, and, of course, word of mouth. Most of these options should be utilized by all new businesses for successful marketing in different sectors of society to expand the customer base.

Set Objectives

Every marketing plan must have a goal in mind. These goals should be specific, measurable, appropriate, and achievable within a time frame. A well-thought budget should be allocated to the marketing team of your business so they can utilize the resources available to them appropriately.

While setting the marketing budget, you should keep in mind that marketing is the backbone of your business and so the budget must encompass the following things:

• Development of the business website and its maintenance.
• Implementation of SEO strategies
• Branding which includes logo and flyer designs
• Advertisement printing
• Salary for the marketing team.

Establish a loyal customer base

Returning customers are one of the essential parts of any business. If your customers are satisfied with your products and services, they will keep returning to your business and generate good word of mouth. It is important to get feedback from your customers and keep improving and maintaining the quality of your business to encourage loyalty among the customers.

Monitor and review

Once you have started a good marketing campaign for your business, it is important to monitor the review of the marketing activities after a certain period of time to find out if your strategies are working or not.

Usually, businesses should review the marketing plan every three months. Once your company has established its roots in the industry, you can create a new plan or review the old one whenever a new product or service is launched. The review process includes assessing the sales, general perception about your business, and determining which marketing tool is working the best for your business.

Online Marketing Made Easy

If you follow these steps, you can market your business successfully. However, people with no experience in marketing and business might find some of these strategies to be overwhelming. Even if that's not the case you can get new leads using Domain Lead Pro.

Five Marketing Tips To Drastically Improve Your Sales

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business and one that is exaggerated and hyped through artificial marketing. As a result, people tend to spend their hard-earned earnings on very particular products and brands.

In such a highly competitive business environment, businesses face the difficulty of increasing their sales, or even worse, just to maintain a steady sales income. As a result, the capital of such companies starts dwindling within a few years, and it can lead to the catastrophic failure of their business model.

If you want to keep your head above those choppy waters, you need to keep in mind the following five marketing tips.
These tips should be adopted by all businesses to drastically improve their sales:

1. Identify The Market And The Problems.

Not enough can be said of the great importance in choosing an appropriate market for the kind of business you run. After you've established your business, it's important to find out the problems your desired customers are facing in that particular market. Then you need to analyze those market problems in detail. Then you need to figure out exactly how your business solves that problem and sell that solution. Your business should emphasize developing modern, durable, and unique solutions to customers’ issues.

It should go without saying that the products and the services offered by your business must possess the highest of quality. However, offering premium quality is not enough. It absolutely must stand out from the crowd to really make the customer fall in love with your business.

2. Develop A Unique Selling Proposition

Your business must have some unique selling proposition (USP) to make it stand out from your competition. If you keep offering the same services and products as your competitors in the market, your business will have fewer chances of surviving in the fierce business conditions. You should research your competitive businesses and offer more advantages to your customers to keep them hooked to your company’s services.

Moreover, with the launch of different businesses on a daily basis, it has become difficult to establish a loyal customer base. A steady and continuous form of communication with your customers is important to keep your business and new products fresh in their minds. You should take feedback from your customers and adapt your workings and services according to their requirements.

3. Effective Social Media Marketing

As often stated in all marketing strategies, social media has become a an integral part of marketing for any kind of business. It is now considered to be the best tool of advertisement for companies because you can target specific markets, areas, and people via an active social media marketing campaign. Moreover, you can get better advertising for a fraction of the cost compared to other marketing techniques and advertising platforms.

Through social media platforms, you can form good relations with your potential and existing customers and keep them updated about your business and any new products. Social media can also be used to answer any queries of your customers quickly and get good reviews from your customers. Authentic and live comments from other customers will encourage the audience of your social media pages to avail your products or services, leading to drastic improvement in sales.

Other advantages of social media include:

• It provides various channels for your business to sell your products. Many social media pages now provide you with the option of selling directly from your Facebook page to facilitate your social media consumers and increase sales.
• It is extremely cost-efficient to run a social media page and keep customers engaged and updated.
• Customer retention is improved via social media by keeping customers engaged and informed

4. Select An Appropriate Price

Selecting the right price for a product or a service can more difficult than expected for many. However, it is necessary to remember that the price you set should be affordable by your targeted customers. Market and audience research (https://marketingland.com/research-audience-90118) and targeting play a huge role in this case.

You can research your competitors (https://www.intechnic.com/blog/top-ten-tools-to-research-your-competition-on-the-web/) and analyze the reasons behind the prices set by them. Try to set the price with minimum profits during the first few months of the business until it has found its footing in the Market. After you have established a loyal customer base, you can revise the charges appropriately according to market conditions.

5. Customer Retention

Targeting new customers should not be the only focus of the companies as retaining an old customer is also important to establish a loyal customer base and increase the sales quickly. There are many ways to target customer retention, for instance by connecting with your customers on social media or through blogging and email up to dates to keep them informed on updates and special offers. Many companies also retain customers by creating rewards programs that provide your most loyal customers with exclusive deals, and rewards them with special offers and discounts for shopping at your store.

If you want to read more about marketing tips, check out the 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! for a detailed explanation of the marketing strategies.

How To Find Domain Owners From Around The Globe

How many of us wish we could find out the domain owner of a website, but we end up finding the host instead of the original owner? Sometimes we find nothing at all. A popular domain can be a precious treasure, but before you begin your hunt, you'll need a clear purpose in mind. Work out the what and the why that surround your need for this domain, and then ask these two important questions:

1. Why do I need to find the domain owner?
2. What will I gain afterwards?

Before diving into the details of finding the domain owner of a website, lets found out the importance of the owners themselves.

Why Find Out Who Owns A Domain Name?

There are numerous advantages to finding the domain owner. Some of them may include the following things to consider:

1. Hundreds of domains are sold on a daily basis. If you're interested in buying an existing domain, finding the contact details of that domain owner is the first obvious step. Doing so will help you to get in touch to discuss the details and probability of a sale. You will be able to inquire about the domain sale in details directly from the source, the owner.

2. If you need a specific domain name for your site, but it is already used by someone else, you can contact the domain owner directly and make an offer for your domain purchase.

3. Domain age can also be calculated online. So before buying a domain, you can check the renewal period, and make a smart bid to the owner as you negotiate for a successful purchase.

4. Checking the owner of other domains can aid you with your own websites as well. When you look up the details of a domain like its age, links, and owner information, you can get a ton of information about these websites and compare them with your own. This presents the opportunity for great competitive analysis.

5. You want to sell your services or product to the domain owner.

If you need to, you can also ensure that your personal details are showing correctly on domain owner checkers online.

Finding The Domain Owners

Now coming to the primary purpose, there are numerous resources which can be helpful in finding domain name owners. Some of them are:

Whois.net

Whois.net is an excellent tool for finding domain owners. All you have to do is type the domain name in the search bar, and the owner details will be displayed to you. It is an excellent tool because even if you do not know the domain name, you can search the keywords. Once the domain is searched successfully, an extensive list of information is shown about the domain itself. This information includes the registrar of the domain, their email and contact details, domain status, date of creation, last date when the domain was updated, and the period of domain registration expiration.

All of this information is important. It will give you an idea of whether you should buy the domain on the basis of the creation and expiration date. For example, you might want to buy a domain that was created 20 years ago. If it's going to expire the next year, there are minimal chances at best that the owner will sell it to you. Not only that, but you will need a considerable amount of money to buy such an old domain.

Whois.net provides sufficient information about the domain and its owner, but some other resources can give out more comprehensive information about domains you're interested in.

DomainTools

DomainTools is another great resource. The website has many of its own unique and special features along with those provided by WhoIs. Every detail about the domain given by Whois.net is shown by the DomainTools as well. You can also see other information about the site structure itself like response code, the type of the server it uses, the number of pictures on the website, links and their types, and even its SEO score are all displayed.

This information is essential when you're setting up a similar site to your competitor's. You can check the details of your competitive websites online easily and plan your marketing strategies according to the information readily available to you. You can also analyze your own website quickly and easily and make any required changes for improvement.

What To Do After Finding The Domain Owner?

The answer to this question is subjective to your own requirements. What was your purpose of seeking out the domain owner in the first place?

If you want to buy the domain, you can contact the domain owner via formal email and ask him or her to sell their domain by making an appropriate bid. Another option you can use it hire a domain name broker to manage the negotiations and transfer process. Sedo and HostGator Domain Tool, are two of the many popular domain brokers.

If you want to sell your product or service to that domain owner (a lead) you can contact the owner directly with a detailed offer.

If you need more detailed information fast on domains and websites you might also want to consider Domain Lead Pro. This is one of many programs that can automate, simplify, and significantly hasten the process.

Make It Easy For Customers To Buy: How Offering Free Trials/Demonstrations Can Boost Your Sales

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be a great way to alleviate a potential customer’s fears and make them confident the product will work for them. Also, once someone has tried something free they often feel obliged to reciprocate by purchasing from you - it’s the principle of reciprocity in action.

For example, if you have a software product, offer a free 30 day trial, so customers can see how it works, use it and see the results they get from it. You’ll get customers who may have sat on the fence or not purchased previously all of a sudden be ready to buy because they can get a chance to experience how great the product can actually be for them.

There’s one tip we’ve learned over the years that can greatly increase your retention rate here (or essentially how many stay on past the trial period), and that’s to offer a free trial, but require them to enter their credit card or payment details. Instead of charging them, which can decrease the conversion rates even more, just authorize their credit cards for $1 or so (this is typically where their card temporarily sees a charge for like $1 that never officially goes through – similar to what many gas stations do when you pay at the pump). If you use Paypal, you don’t even have to worry as much about this and can just do a straight trial for X days that automatically charges once the trial ends (Paypal is typically very good at getting money from customers, whereas for credit cards you often have to authorize them to make sure that they’re legit to start with).

You can also use trials as “special offers” whenever you want to run a sale. For instance, if you regularly sell a software tool for $997 / year, you can have a special offer where you do a free trial for 14 or 30 days. This can get a ton of people who’ve been on the fence to jump on this offer, as they know that the only other way for them to try out the software would be to pay $997 upfront.

So make it easy for customers to see the value in your product and purchase from you by offering a free trial or demonstration of your product. You’ll get a chance to make them feel comfortable with your product and see how great it is for them, before having to lay down their hard-earned cash. This in turn leads to more sales, especially from people who may have been skeptical about your product without the chance to try it first.

For more tips on sales and converting leads, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold.

This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast.

This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch.

In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug or t-shirt as a bonus. Likewise, you can even increase conversions MUCH more on lower priced offerings where you give something away that they perceive to be worth as much or more than what they’re buying. For example, you could sell a newsletter for $19/month and give a free t-shirt away with any new subscriber, and that could in some cases more than double your conversions because they think the value of the shirt is worth more than the $19 they paid (and they’ll often stay for a much longer time, making you a lot more money). We actually included a physical product once as a bonus to a membership offering, which had a perceived value to be more than the first month’s price, and it actually increased our conversions many, many times over to an almost unbelievable amount.

Another example would be if you sold a phone case for $29 and included a free charging cable with that. Since many of those sell for $29 or so themselves, the perceived value of the offer is huge, even though it might only add a dollar or two to your costs (and still give you huge margins).

You can do the same idea for services that you offer. For instance, you could offer a free cell phone clip-on lens with any purchase of a custom web video (justifying it in a way where they could shoot professional looking videos themselves from their phone).

For an offline physical product or service example, you could offer a free towel and sweatband just for trying out a one month gym membership as a trial.

You’d be shocked at how your conversions can jump even for higher priced offerings, and probably more shocked at how much they can help your lower priced offerings.

It’s funny how even a $10 physical freebie can boost sales for a $1,000 product. Likewise, it’s truly amazing to see conversions skyrocket on a lower priced recurring offer by offering something of value that’s perceived to be more than the initial payment (doesn’t mean it has to cost you more, just that the perceived value if they bought it elsewhere would be more).

This marketing trick right here has been responsible for some of our biggest money makers out there, as well as for others that we know. One might say that you could potentially build an entire business off of this tip right here.

So consider adding physical products as bonuses to your offers, as they can tremendously increase conversions for both low and high-priced products and services.

For other great marketing ideas to help you increase your conversions and grow your business, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.